Stuller, Inc – De Beer Sightholder Campaign
In an effort to grow their diamond department Stuller, Inc. planned to capture the coveted role as a distribution Sightholder in the United States.
The pitch was to be presented to De Beers, the world’s premier diamond mining and marketing company. De Beers controls most of the diamond trade in the world and had always relied on one distribution Sightholder in the US.
The industry-leading jewelry manufacturer turned to Holbrook for the creation of strategic presentations and videos to drive their point of difference in the world market and to help with the creation of a powerful presentation.
Once called on board, we developed a strategy to demonstrate Stuller’s good financial standing, reliability, excellent business relations with their dealers and their ability to comply with De Beers “Best Practice Principles”.
The campaign to craft, and deliver a strong, stand out presentation of the Stuller difference to De Beers was one steeped in fact, and stunning visuals that could not be denied. The message was brought to De Beers directly in London and presented in royal fashion. Every point made in the verbal part of the presentation was driven home with a complete, exciting video tour of the Stuller manufacturing facility. The video was lit, shot and edited with extreme quality and care, equal to that of Stuller image, brand and reputation.
To say the least, the final presentation outstanding! De Beers thought so too; soon after, Stuller Inc. was crowned the second ever US Sightholder. Many had tried to win this position before and none were successful. Stuller remains one of only a few Sightholders in the world for the diamond mining giant.
Today Stuller is one of the largest jewelry manufacturing and distribution facilities in the United States, and an industry leader in the domestic and international wholesale jewelry sector. Holbrook Multi Media is proud to be their go-to company for compelling campaigns and presentations.